Releases that find real listeners

We plan the social content, write to press, run ads and track the data behind every release, from the TikTok hook and the press pitch to the Meta funnel and the Spotify numbers afterwards.

1K → 72.5K

TikTok followers, with 473K likes

x18

Daily active Spotify listeners since June 2023

£0.22

Per verified click to a streaming service

How it works

A release, start to finish

Fact sheet

Six weeks out we gather the story, the quotes, the credits, and the assets in one place.

Plan

Release timeline, budget split between press and ads, target outlets and audiences.

Launch

Premieres and press under embargo. Ads start with existing fans, then go to cold audiences.

Report

Day 7 and day 28 reports: spend, verified clicks, streams, active listeners, and what to repeat next time.

What we do

Pick one service or run whole campaign.

Social content

Press & PR

Press releases written in a format editors know, and pitched one writer at a time.

TikTok and Reels built on hooks that stop the scroll and prompts that start conversations in the comments.

  • Hook-led posts and three-slide carousels, written and scheduled

  • Comment prompts that build a community, not just views

  • Content plans around each release, with pre-save and release-week pushes

  • Monthly review of what's working, post by post

  • Press release and one-sheet

  • Personal pitches to press and podcasts

  • Premieres, reviews and interviews

  • Coverage log and quotes for your next release

Meta ads

Funnels rather than boosts: a cheap video stage to find the right people, then retargeting that sends them to the music.

  • Discovery and retargeting

  • Instagram follower campaigns

  • Reel first placements, tested text and ages

  • Smart-link tracking with verified streaming clicks

Strategy & reporting

A plan for the whole release cycle, and one report at the end: what was spent, what it brought in, and what to repeat.

  • Release timeline, budget plan and stop rules

  • Existing-fan push before cold reach

  • Ads, social, landing page and Spotify for Artists in one sheet

  • Active audience tracking (super, moderate, light listeners)

Got a release coming?

Tell us what you're putting out and when. We'll come back with a plan and a budget, usually within two working days.

Contact: petrelmediauk@gmail.com